Latest posts
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Customer Engagement Metrics & Benchmarks 2026: 50+ Data Points for Marketers
A complete 2026 data roundup of 50+ customer engagement metrics and benchmarks across email, mobile, social, and omnichannel — with industry-specific breakdowns and actionable targets.
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Email Open Rates and Click-Through Rate Benchmarks 2026: Industry Data
The median email open rate across all campaigns in 2026 is 43.46%, with click-through rates averaging 6.21% (ActiveCampaign) and 2–5% across all senders. This industry benchmark roundup covers open rates, CTR, CTOR, and conversion rates by vertical — all sourced data.
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SMS Marketing Statistics and Benchmarks 2026: Open Rates, CTR, and ROI Data
SMS marketing achieves a 98% open rate, 19–20% CTR, and $4 ROI per $1 spent in 2026. This data roundup compiles every major SMS benchmark by industry, channel comparison, and opt-out rate — all sourced statistics from Klaviyo, Omnisend, Subtext, and Optimonk.