Latest posts
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Email Open Rates and Click-Through Rate Benchmarks 2026: Industry Data
The median email open rate across all campaigns in 2026 is 43.46%, with click-through rates averaging 6.21% (ActiveCampaign) and 2–5% across all senders. This industry benchmark roundup covers open rates, CTR, CTOR, and conversion rates by vertical — all sourced data.
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Marketing Automation Cost Savings Statistics 2026: ROI and Efficiency Data
Marketing automation cost savings statistics for 2026: time reduction benchmarks, headcount efficiency ratios, campaign cost-per-lead data and the ROI studies that justify automation budgets to your CFO.
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SMS Marketing Statistics and Benchmarks 2026: Open Rates, CTR, and ROI Data
SMS marketing achieves a 98% open rate, 19–20% CTR, and $4 ROI per $1 spent in 2026. This data roundup compiles every major SMS benchmark by industry, channel comparison, and opt-out rate — all sourced statistics from Klaviyo, Omnisend, Subtext, and Optimonk.