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SMS Marketing Statistics and Benchmarks 2026: Open Rates, CTR, and ROI Data
SMS marketing achieves a 98% open rate, 19–20% CTR, and $4 ROI per $1 spent in 2026. This data roundup compiles every major SMS benchmark by industry, channel comparison, and opt-out rate — all sourced statistics from Klaviyo, Omnisend, Subtext, and Optimonk.